But where exactly is Rachid Taha today? With the success of ‘Voilà Voilà’, ‘Ya Rayah’, and his participation alongside fellow Khaled and Faudel in the epic ‘1-2-3 Soleil’ concert at the Bercy stadium in Paris, which yielded a million-selling live album, Rachid was definitely a big star in France in the 1990s. But he never bothered to capitalise on that status. Commercial strategies and speculations are just bore him frigid. When I ask Taha about the collapsing recorded music industry in France he just quips, “hang on, I’ll pass you my Financial Director and you can talk to him.” Ok, ‘nuff said.